As Seen on TV_
Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend Ralf brings him a manuscript for a book that he can't get published and asks Alexander to put his name on it for some more publicity. Alexander agrees without reading and finds himself in trouble when the book comes out and the views expressed in it are opposite to his own.
Starring
Johan Rheborg, Alexandra Rapaport, Kristian Luuk
Box Office
$9.1M
Updated Feb 16, 2026
WHERE TO WATCH
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Year context
As Seen on TV was released 25 years ago in 2001.
Overview
Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend ...
As Seen on TV is a Comedy film with a runtime of 1h 41m.
CAST (15)
Johan Rheborg
Alexander Engberg
Alexandra Rapaport
Åsa, journalist
Kristian Luuk
Ralf Nyström
Gerd Hegnell
Therapist
Pia Johansson
Publisher
Martina Haag
Single mother
PS
Pernilla Stalfelt
Nette
Karolina Rahm
Gaby
Claudia Galli Concha
Girl without brother in New York
Ulf Kvensler
Journalist
Henrik Hjelt
Therapist's son
Gloria Tapia
Copy editor
Magnus Härenstam
TV show host
AC
Anna Carlsten
Stylist
Cecilia Frode
Camilla
BOX OFFICE
$9.1M
Revenue
DETAILS
Release
Status
Released
Runtime
101 min (1h 41m)
Country
Rating
5.1/10 (12 votes)
Box Office
$9,135,327
FREQUENTLY ASKED QUESTIONS
What is As Seen on TV about?
Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend Ralf brings him a manuscript for a book that he can't get published and asks Alexander to put his name on it for some more publicity. Alexander agrees without reading and finds himself in trouble when the book comes out and the views expressed in it are opposite to his own.
How long is As Seen on TV?
As Seen on TV has a runtime of 101 minutes (1h 41m).
Who stars in As Seen on TV?
The cast of As Seen on TV includes Johan Rheborg, Alexandra Rapaport, Kristian Luuk, Gerd Hegnell, Pia Johansson.
How much did As Seen on TV make at the box office?
As Seen on TV earned $9,135,327 worldwide at the box office.
What is the rating of As Seen on TV?
As Seen on TV has a rating of 5.1 out of 10 based on 12 votes on TMDB.
GENRES (1)
Comedy