As Seen on TV backdrop
COMEDY . 2001 . 1h 41m . 5.1/10

As Seen on TV_

Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend Ralf brings him a manuscript for a book that he can't get published and asks Alexander to put his name on it for some more publicity. Alexander agrees without reading and finds himself in trouble when the book comes out and the views expressed in it are opposite to his own.

Starring Johan Rheborg, Alexandra Rapaport, Kristian Luuk
Box Office $9.1M
5.1/10
Rating
$9.1M
Box Office
1h 41m
Runtime
2001
Year
Updated Feb 16, 2026
As Seen on TV poster

Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend Ralf brings him a manuscript for a book that he can't get published and asks Alexander to put his name on it for some more publicity. Alexander agrees without reading and finds himself in trouble when the book comes out and the views expressed in it are opposite to his own.

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DROPTHE_ GOSSIP

Cast
Johan Rheborg stars as Alexander Engberg in As Seen on TV.
Johan Rheborg →
Year context
As Seen on TV was released 25 years ago in 2001.
Overview
Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend ...
As Seen on TV is a Comedy film with a runtime of 1h 41m.

BOX OFFICE

$9.1M
Revenue

DETAILS

Release
Status
Released
Runtime
101 min (1h 41m)
Country
Rating
5.1/10 (12 votes)
Box Office
$9,135,327

FREQUENTLY ASKED QUESTIONS

What is As Seen on TV about?
Alexander is a talk show host on TV and a partying bachelor privately with an awful love life even though he dreams of settling down. One day his old friend Ralf brings him a manuscript for a book that he can't get published and asks Alexander to put his name on it for some more publicity. Alexander agrees without reading and finds himself in trouble when the book comes out and the views expressed in it are opposite to his own.
How long is As Seen on TV?
As Seen on TV has a runtime of 101 minutes (1h 41m).
Who stars in As Seen on TV?
The cast of As Seen on TV includes Johan Rheborg, Alexandra Rapaport, Kristian Luuk, Gerd Hegnell, Pia Johansson.
How much did As Seen on TV make at the box office?
As Seen on TV earned $9,135,327 worldwide at the box office.
What is the rating of As Seen on TV?
As Seen on TV has a rating of 5.1 out of 10 based on 12 votes on TMDB.

GENRES (1)

Comedy
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