It Can't Last Forever_
"HE PULLED THE WOOL OVER THE WHOLE WORLD'S EYES!...BUT HE NEVER FOOLED THIS HARD-BOILED BLONDE!"
Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper gossip-columnist, Carol Wilson, get involved with gangsters when one of Larry's radio-program future-predicting cons gets out of hand.
Starring
Ralph Bellamy, Betty Furness, Robert Armstrong
Updated Feb 16, 2026
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Year context
It Can't Last Forever was released 89 years ago in 1937.
Overview
Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper goss...
It Can't Last Forever is a Comedy, Crime film with a runtime of 1h 8m.
CAST (20)
Ralph Bellamy
Russ Matthews
Betty Furness
Carol Wilson
Robert Armstrong
Al Tinker
Raymond Walburn
Dr. Fothergill
Thurston Hall
Fulton
Edward Pawley
Cronin
Wade Boteler
Police Captain Rorty
Charles Judels
Mr. Appadelius
Agnes Anderson
Fortune Teller
Harry Bernard
Stock Swindle Victim
George Chesebro
Studs
NC
Nick Copeland
Announcer
BC
Beatrice Curtis
Secretary
Harry Depp
Fight Spectator
CD
Clyde Dilson
Louie
FD
Frankie Dolan
Referee
Jack Dougherty
Cop
Paul Fix
Mikey
JG
Jack Gardner
Reporter
DG
Donald Grayson
Soundman
DETAILS
FREQUENTLY ASKED QUESTIONS
What is It Can't Last Forever about?
Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper gossip-columnist, Carol Wilson, get involved with gangsters when one of Larry's radio-program future-predicting cons gets out of hand.
How long is It Can't Last Forever?
It Can't Last Forever has a runtime of 68 minutes (1h 8m).
Who stars in It Can't Last Forever?
The cast of It Can't Last Forever includes Ralph Bellamy, Betty Furness, Robert Armstrong, Raymond Walburn, Thurston Hall.
What is the rating of It Can't Last Forever?
It Can't Last Forever has a rating of 5.3 out of 10 based on 3 votes on TMDB.
GENRES (2)
Comedy
Crime