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DRAMA . 1927 . 1h 20m

The Love Mart_

"She was his slave---bought and paid for---and now he was protecting her with his life. Would she ever understand why?"

Victor, an adventurous young swashbuckler in 19th-century New Orleans, takes possession of a barber shop as the result of winning a duel, and decides to settle down to a life as a barber. He meets a beautiful young woman and pursues her, but she dismisses his attentions because she thinks he is just a barber. Also pursuing the woman is the evil Capt. Remy, whom she also brushes off. He, however, doesn't take rejection so lightly, and forges papers "proving" that the girl is a "quadroon"--part black, which means that she can be sold as a slave. She is sold to Capt. Remy, and when Victor hears of it, he determines to rescue her.

Starring Billie Dove, Gilbert Roland, Ray Turner
1h 20m
Runtime
1927
Year
Updated Feb 16, 2026
The Love Mart poster
She was his slave---bought and paid for---and now he was protecting her with his life. Would she ever understand why?

Victor, an adventurous young swashbuckler in 19th-century New Orleans, takes possession of a barber shop as the result of winning a duel, and decides to settle down to a life as a barber. He meets a beautiful young woman and pursues her, but she dismisses his attentions because she thinks he is just a barber. Also pursuing the woman is the evil Capt. Remy, whom she also brushes off. He, however, doesn't take rejection so lightly, and forges papers "proving" that the girl is a "quadroon"--part black, which means that she can be sold as a slave. She is sold to Capt. Remy, and when Victor hears of it, he determines to rescue her.

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Cast
Billie Dove stars as Antoinette Frobelle in The Love Mart.
Billie Dove →
Year context
The Love Mart was released 99 years ago in 1927.
Overview
Victor, an adventurous young swashbuckler in 19th-century New Orleans, takes possession of a barber shop as the result of winning a duel, and decides to sett...
The Love Mart is a Drama film with a runtime of 1h 20m.

DETAILS

Release
Status
Released
Runtime
80 min (1h 20m)
Country

FREQUENTLY ASKED QUESTIONS

What is The Love Mart about?
Victor, an adventurous young swashbuckler in 19th-century New Orleans, takes possession of a barber shop as the result of winning a duel, and decides to settle down to a life as a barber. He meets a beautiful young woman and pursues her, but she dismisses his attentions because she thinks he is just a barber. Also pursuing the woman is the evil Capt. Remy, whom she also brushes off. He, however, doesn't take rejection so lightly, and forges papers "proving" that the girl is a "quadroon"--part black, which means that she can be sold as a slave. She is sold to Capt. Remy, and when Victor hears of it, he determines to rescue her.
How long is The Love Mart?
The Love Mart has a runtime of 80 minutes (1h 20m).
Who stars in The Love Mart?
The cast of The Love Mart includes Billie Dove, Gilbert Roland, Ray Turner, Noah Beery, Armand Kaliz.

GENRES (1)

Drama
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